dc super hero girls is a line of toy dolls & a series of webisodes that aimed to make fans feel like they were super heroes too. i worked on developing social content that would drive webisode views & product purchase concurrently. we also developed & executed a brand-focused social campaign, driving our young audience to realize their potential as leaders, creators, helpers, & innovators.

associate creative director: grazina snipas

social content
campaign video