ARCTIC ZERO

SWEET TREATS made for a calorie deficit. Seriously, You can basically burn it off while eating it.

arctic zero is a fit frozen dessert that is made with good for you ingredients. i worked within a team to develop social-forward campaigns and social content speaking to fitness enthusiasts, health nuts, and really just anyone trying to stay fit. ultimately, uniting fans with the mantra: get your dessert on. additionally, i worked on a brand anthem asset that served as a rallying cry for fans, and developed UI design for the launch of arctic zero’s new light ice cream line website.

resulting in: 93% increase in ad recall, 75% increase in brand favorability, 65% increase in purchase consideration, improved placement at retail in Target stores

creative director: john mcgill
associate creative director: grazina snipas
copywriter: tricia olds

campaign videos
ui design
content creation
social

FIT & FROZEN PINT CRUSHER CAMPAIGN

2018 Silver Telly Winner Branded Content: Campaign–Social

do you even dessert, bro? staying physically fit and eating ice cream by the pint haven’t typically gone hand in hand, BUT change is afoot. introducing the arctic zero pint crusher—a 15lb dumbbell spoon—the perfect tool for jamming arctic zero’s ultra low-cal desserts directly into your workout routine! the only weight that helps you pump up, while you dig in. 

YOUTUBE bumpers

THE ARCTIC ZERO PINT EATING COMPETITION

post the success of the pint crusher, we held a world-record-setting pint-eating competition with fitness influencers as participants. needless to say, it was messy. our contestants promoted the event with photos, videos and stories touting arctic zero’s high quality, low calorie desserts. proving that fit people not only eat dessert, but proudly crush pints. 

ZERO SWEAT SOCIAL CAMPAIGN

arctic zero is so low-cal you can practically burn it off while eating it, honestly you probably burned off a serving of arctic zero just by reading this. the zero sweat series made everyday activities into dessert-worthy workouts.

PUNCHY PINTS

this series introduced all of the flavors of arctic zero with quippy copy, while speaking directly to the health, fitness, and even the regular-old-joe community.

LIGHT ICE CREAM LAUNCH SITE DESIGN

i designed the UI of the launch site for arctic zero’s newest ice cream line—made with real cream—highlighting the product packaging for brand recognition in aisle, while simultaneously driving the fun, modern vibe of the brand.

MANIFESTO VIDEO

what’s even in these pints? we crafted an anthem video to draw people in and garner excitement, combining custom product shots with stock footage. i food styled and assisted in art direction and production. we created additional supplemental social content to speak to the premium ingredients and drive excitement behind the intention of the brand.