TOYOTA PARTS AND SERVICES

Toyota Parts & Services focuses on everything from car maintenance to additional parts. We developed monthly social content & larger campaign videos to drive both brand awareness & site traffic (car pun). The goal was to create humourous content that showed consumers that Toyota understands the frustration of having to deal with car issues, and that Toyota is there to make that a little easier (and maybe even a little more enjoyable).

writing partner: adam capell
creative director: john mcgill

social content
campaign videos