POLLY POCKET x AIRBNB

To celebrate Polly Pocket’s 35th, we threw her the ultimate nostalgia-coded slumber party.

Polly Pocket brings the tiny worlds inside her compacts to life in a big way. So we asked: what if we could actually bring one of the compacts to life, so fans could finally step inside and live out their Polly fantasy?

I lead and developed the concept for the Polly Pocket x Airbnb Icon collab that reimagined the iconic ’90s Polly Pocket Slumber Party Fun compact as a bookable Airbnb experience where guests could step inside, spend the night, and see life from Polly’s micro point of view. In partnership with Airbnb and a multidisciplinary creative team, we brought iconic 90s nostalgia to life for og & new fans alike. The iconic collab was central to Polly Pocket’s 35th anniversary campaign—which also included fashion and beauty collabs, global events, and a major presence at San Diego Comic-Con—earning a 2024 Toy of the Year® Awards (TOTY®) nomination for License of the Year. The result? The collab was a major hit! Generating 249M+ media impressions in its first week. Notably, WWD highlighted Polly Pocket’s enduring appeal and the emergence of the “Polly Pocketcore” aesthetic, cementing the brand’s legacy while connecting with new generations.

press coverage: Conde Nast Traveler, Teen Vogue, Designboom, Fortune, Billboard, People, WWD, Travel + Leisure, Apartment Therapy, TimeOut, CBS, and TMZ