POLLY POCKET REBRAND

Led design and creative direction for the Polly Pocket rebrand. X years since the last brand overhaul and right in time for the Polly’s […], we seized the moment to update the branding so that it reflects this contemporary era of Polly Pocket: one that is diverse, inclusive, and unites to inspire joy & imagine a brighter future for generations to come.

From concept to completion and global roll-outs, I redefined the the look, tone, and feel of one of millenials’ most nostalgic brands, ushering it into a new age of playfulness and newstalgia

Responsibilities included: establishing the brand system (i.e, color palette, typography, patterns, icons, photography style, doll posing) and key art, creative directing all product + talent photoshoots from concept to completion, brand guidelines + style guide, leading a team of designers to ensure a cohesive brand system across all assets and applications, approving all future executions from global markets.

Tiny Worlds, Big Suprises
Polly Pocket is back with a bold new look that’s as fun and playful as you remember! New-stalgia at its best; a reimagined icon that honours the magic of the original for those who grew up with Polly, and opening up a whole new pocket-sized universe for the next generation. Fresh, colourful, and full of surprise, our rebrand invites both generations to rediscover the joy of carrying endless adventures in the palm of your hand.

POLLY'S ALL GLOWN UP
Polly Pocket’s new look is rooted in the magic of its first iconic logo, with original Polly Pocket ‘P’ terminal mark that inspired our thinking. Our design captures the soft, playful spirit of the 90’s with pastel tones and bubbly curves, perfectly suited to its pocket-sized worlds. The refreshed logo carries that spirit forward; bold, bright, and digital-ready. Hot pink and aqua make it pop for today, while heart-shaped details preserve the nostalgic charm that fans know and love.

DIGITAL NEWSTALGIA
Polly Pocket now plays in the digital world! The rebrand is built to come alive across multiple platforms in playful motion, 3D experiential moments and in bold social assets; making every interaction feel like a new discovery. Designed for flexibility and fun, Polly’s digital presence invites us back into her tiny universe, wherever she now appears.

POLLY’S WORLD
When reintroducing Polly to the world, we’ve designed and 3D-imagined fashionable product influencer kits. Similar to the AirBnB, the legacy can take over the boundaries of just toys, into apparel, beauty and lifestyle alike.

creative design work: analogue studio