monster high has teamed up with international girl group KATSEYE to drop a reimagined version of the iconic FRIGHT SONG.

i led creative from branding to music video to social.
music video garnering 20 million views.
social impressions hitting [x], with engagement hitting [x]

Spearheaded creative development of the Monster High Fright Song Remix x KATSEYE partnership, overseeing music video creative and rolling out a multi-channel creative social plan; generated over 220M press and media impressions and over 150M organic + UGC (user generated content) views, contributing to a spike in followers and engagement. 

partnered with geffen x hybe

branding
music video brand creative direction
social rollout strategy + content

BRANDING

key art write up?

SOCIAL

writeup

BTS & PRESS DAY EDITS

additional content oversight