ESQUIRE NETWORK SOCIAL CONTENT

TONGUE IN CHEEK SOCIAL CONTENT THAT BOOSTED VIEWERSHIP & BRAND AFFINITY

i worked alongside my writing partner to develop social content for the network page, creating content that not only tied to network shows, but that also pulled from general life-isms to align with audience interest & further develop brand affinity. we also created content for esquire network original shows spotless and beowulf, pulling from episode footage and series thematics to develop content that engaged the audience on social & drove them to tune in.

social
content creation

copy: adam cappell
creative director: john mcgill

SPOTLESS

we still brought levity to serious drama

BEOWULF

and to badass action