ole smoky moonshine is a spirits brand based out of gatlinburg, tennessee. we developed and elevated the ole smoky social content to be bold, in-your-face, and to reflect the fun, energetic, party-catalyst ethos of the brand. in addition to social, we developed key visuals, dialed up the humour, and positioned ole smoky moonshine the party catalyst moonshine brand for everyones’ party.

writing partner: adam capell
creative director: john mcgill
photographer: jessica schramm

art direction
content creation
campaign videos