monster high project belonging
MONSTER HIGH PROJECT BELONGING CAMPAIGN
Monster High launches, global initiative, Project Belonging to …
multi-year campaign
focused on social impact,
identity design
campaign launch
site design
video creative direction
writing partner: erin foote
design production support: logan lebuis
creative direction: danielle viale
responsibilities: brand narrative & character development, creative direction of visual branding development, establishing the brand system (i.e, color palette, typography, patterns, icons, photography style, doll posing), brand guidelines + style guide, leading a team of designers to ensure a cohesive brand system across all assets and applications, approving all future executions from global markets.
Monster High Project Belonging
Monster High is committed to creating a world where every kid is proud to be their authentic self and feel like they belong. Partnering with leading childhood development experts, we launched Monster High Project Belonging, a global initiative that provides caregivers, including parents and teachers, with research-based tools that support belonging and help kids build healthy relationships.
Helping Protect Kids’ Mental Health is More Important Than Ever.
Monster High is helping kids feel seen, increase their resilience, and connect to their communities. When kids feel a sense of belonging, it can have a positive impact on their performance in school and mental health that can extend later into life.
